Mall activation
Phoenix MallChennai
Two days over Christmas on the INOX cinema corridor, wishing guests and answering whatever they asked.
Interactive virtual characters for physical spaces
A virtual hostfor every guest.
It welcomes them, takes the order, answers from your own content and keeps them talking — in their own language, at any hour. On a hologram unit, a kiosk, a tabletop or the web.
23 activations · India & UAE
Concept film
Proof
It has already worked in public.No second take.
Each one is an activation — a day, a weekend, a three-day expo stand — put into a working public space, with real hardware and real crowds. Malls, expos, theme parks, summits and research campuses, across India and the UAE.
- 23
- activations
- 5
- cities
- 2
- countries
Mall activation
Alveal MallCoimbatore
Children queuing to talk to the character beside the live host.
Theme park
Snow Fantasy, BrookefieldsCoimbatore
A hologram unit at the ticket counter, running an attraction queue with a basic setup.
Expo
Jubilant 2026Coimbatore
A brand mascot character running a stand across a three-day trade expo.
Mall activation
Nexus MallBangalore
Guests interacting with the character between stores.
Conference
NASSCOM Tech ConferenceIndia
Characters on the main stage wall during the keynote.
India AI Impact Summit
Bharat MandapamNew Delhi
A journalist asks the character when the Taj Mahal was built. It answers — 1653 — and she stops performing for the camera.
On stage
YourStoryIndia AI Impact Summit
A press interview on the Bharat Project stage, with the character running on the laptop between the chairs.
Award & activation
Sharjah Research ParkSharjah, UAE
An award at Sharjah Research Park, and a full-day activation at Women in Tech with an Arabic-speaking character — our first work in the Gulf.
Every one of these is a real place, a real crowd, and a character that had to hold its own.
“At very short notice, they helped us make Nammalvar and bring him to life for our event presence at Jubilant. Thank you very much.”
The problem
Your best traffic gets your worst service.
You staff to an average. Demand does not arrive at an average. It comes at the weekend, at the lunch rush, in the hour after a flight lands, on the first morning of the show. That is when the queue forms, your best people get stuck on the same six answers, and the guest who was ready to spend gives up. You had already paid the rent, the marketing and the fit-out to put them there. The last metre is the one part of your floor with nobody in it.
“I have been waiting fifteen minutes.”
A guest, at the counter
“Sorry, we are short-staffed today. I was with another customer.”
The person who wanted to help them
- 01
Conversion leaks at the last metre
The guest was in your space and ready to ask. You had already paid to get them there.
- 02
Peak hour eats your best people
The hour with the most revenue in it is the hour your trained staff spend repeating themselves.
- 03
Your floor produces no data
You can name every click on your website. You cannot name one question asked in your busiest hour.
Not a video
It is an agent. It answers, it remembers, it acts.
This is the line between a character and digital signage — and between us and the tools that only generate avatar video.
Holds a real conversation
Live speech in and out. A guest can interrupt it and ask the thing they actually came to ask.
Answers from your content
Your menu, price list, SOPs and FAQs — not the open internet.
Speaks their language
Multilingual by design. The guest picks, the character follows.
Remembers
Carries context through the conversation and recognises a returning guest.
Takes action
Wired to your systems to place an order, raise a booking or hand off to a person.
Reports back
Every conversation logged: what guests asked, and what you had no answer for.
How it works
Three steps to go live. Then it tells you what to fix.
- 01
Create
Pick or commission the character — a host, a mascot, a photoreal person, an animal. Face, body, outfit, voice.
- 02
Customise
Give it your menu, your SOPs, your offers, your tone. Set what it should say, what it must never say, and which languages it speaks.
- 03
Deploy
Push it to a hologram unit, a kiosk, a tabletop, a screen or the web. Change it later from the dashboard, without another site visit.
- 04
Learn
Every conversation is saved. You get the questions it could not answer, ranked, the transcript behind each one, and the hours your guests actually turned up.
Step 04 feeds step 02
You are not waiting for a release. Add the answer and the character has it, the same minute if it matters. And because it hands you a ranked list of what your guests actually wanted and could not get, you are deciding from evidence instead of instinct. It gets better at the job every week it runs.
Use cases
One platform. Any floor you have.
Tabletop or entrance
Restaurant
Explains the menu, handles the wait, and sells the thing your staff forget to mention.
Concourse or atrium
Mall
Turns a walk-through into a stop, a photo and a share.
Landside concourse
Airport & transit
Answers wayfinding in the traveller's own language, at 3am, without a desk.
Beside the product
Showroom
Talks a browser through a spec comparison while your sales floor is busy.
Stand or entrance
Expo & events
Draws a crowd to a stand and qualifies who is worth your team's time.
Queue or ticketing
Theme park & attractions
Makes the queue part of the attraction instead of the price of it.
Hardware neutral
The character runs on holographic and non-holographic displays alike. We do not make screens and we do not resell them, so what goes into your space stays your decision.
- In your venue
- HoloboxHolotubeHolofanTransparent OLEDProjection mappingProjectorsKioskTabletop
- Anywhere else
- WebMobileDesktop
Tell us the space and we will tell you what fits in it.
Platform and studio
A character that belongs to your brand.
Two ways in: build it yourself in the platform, or hand it to our studio. Every stage below is one product rather than six vendors, so our team builds your character in exactly the tool you get. Most venues approve a look and let us take it to the floor. Your team keeps editing after that.
Modeling
Sculpt and retopology, from a brief, a mood board or the mascot you already own.
Surfacing
UV, bake, textures and shading. The materials that make it read as your brand, not a stock asset.
Grooming
ComingHair authored strand by strand, cut and styled per look.
Costume
ComingGarments modelled and fitted to the character, swapped per season or campaign.
Rigging
Skeleton, weights, and the same 52-blendshape facial rig on every character. Built for lip-sync, not a talking head.
Physics
Hair and cloth simulated, so a look moves with the character instead of being painted on.
Motion Graph
Idle, greet, listen and talk, wired as a state machine so it blends instead of cutting.
Knowledge base
Your content loaded, the tone set, the guardrails written and tested before launch.
Execution Graph
What it does beyond answering: route a guest, take an order, hand off to a person.
Built by people who have shipped this before.
Our team is made up of industry veterans from AAA game studios, Hollywood production houses and fashion projects. Between them they have installed work in museums, built for Fortune 500 brands, been written up in Forbes, and shipped immersive launches that grossed more than $800 million in their first two days.
Where our team has worked
The range
One pipeline. Any character.
A waiter, a concierge, a teacher, a mascot. The same nine modules make all of them, which is why the character standing in your space can look like your brand instead of like everyone else's.
Waiter
Event host
Athlete
Chef
Waiter
Event host
Athlete
Chef
Concierge
Museum guide
Musician
Companion
Concierge
Museum guide
Musician
Companion
More use cases
and more
- Waiter. Takes the order at the table while your staff run food.
- Concierge. Answers the same six questions so your desk can handle the seventh.
- Entertainer. Holds a queue's attention instead of letting it drift.
- Companion. Stays with a guest through a visit and remembers what they asked.
- Teacher. Explains an exhibit as many times as it is asked, in any language.
- Customer support. Handles the first line and hands off the ones that need a person.
The economics
The busier you get, the cheaper it gets.
A person holds one conversation at a time, so covering a peak means adding another, and the cost steps up again. A character has no such ceiling. It costs the same whether it holds ten conversations this month or ten thousand, so its cost per conversation falls exactly when yours would otherwise rise. None of this is an argument for fewer people. It is an argument against hiring another one to repeat the same six answers, so the team you have is free for the guests who need them.
- Adding headcount for the peak
- A character
Pricing
Published, so you can qualify us before you call.
International list pricing in USD. Annual billing runs at ten months.
Essentials
One screen, one place, seeing what it does.
$245
per month
$2,450 a year — two months free
- One instance
- Limited interaction
- Character library
Pro
A mall concourse, an airport, or a floor of tables.
$650
per month
$6,500 a year — two months free
Everything in Essentials, plus
- Up to five instances
- Unlimited interaction
- Conversation flow you edit yourself
- Pro support
Enterprise
More outlets than you want to count.
Custom
chains & estates
Everything in Pro, plus
- More than five instances
- Dedicated GPU
- Central CMS
- SLA and named account team
- Each instance drives one display.
- Custom character production starts at $2,100 — one-time, and the character stays private to your account.
- Four to fourteen times cheaper than comparable enterprise avatar platforms on first-year cost, measured against their published pricing.
External system integrations (POS, CRM, booking engines, ERP, custom APIs) are scoped and quoted separately following a technical analysis.
Get a quoteIndependent venues
Small business owner? This programme is for you.
It is the same platform as the plans above, priced for a business that lives on one floor. No form and no waiting list. Bring us your venue on a fifteen-minute call, and you will know by the end of it whether you qualify.
You qualify if
- You run a single venue, independently owned
- Five instances or fewer
- No chain or franchise affiliation
If you do not qualify, we will say so on the call and point you at the plan that does fit.
Before you ask
The five questions everybody asks.
Will people actually interact with it?
Yes — and it is the thing we were least sure of too. Across 23 activations in malls, expos, theme parks and summits, the pattern is consistent: people stop, they bring somebody over, and they talk to it far longer than they look at a screen. Ask us when the next one is running, or watch the footage above.
What does it cost to run once it is live?
The subscription is all-in — hosting, the model, updates and support. There is no per-conversation bill to reconcile. The display is the only other cost and it is one-time, bought or rented directly by you.
How long until it is live?
A standard character is produced and deployed in weeks, not quarters. Using your existing brand mascot, or adding integrations to your POS or booking system, adds a scoping step before that clock starts. We will give you a date, not a range, once we have seen the space.
Do I have to buy the hologram display from you?
No. We do not sell hardware and we do not mark it up. We specify what will work in your space, tell you what it costs, and help you buy or rent it. Plenty of deployments run on a screen you already own.
What if my staff cannot manage it?
They do not have to. We deploy it, and on Pro you can edit the conversation yourself from a dashboard when you want to — a new offer, a seasonal menu, a changed opening time. If you would rather never touch it, we run it for you.
Tell us about your space.
Fifteen minutes, a live character, and a straight answer about whether your space is a fit. We will tell you if it is not.